Instagram business growth As a business trying to grow into the current competitive market, I'm sure you've already created an account on social media platforms or at least plan to create an account. 


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Instagram business growth


Today, in today's era, Instagram business has become a staple of social media marketing. In 2018, Instagram was the second most downloaded free app in the apple app store. According to Instagram statistics, 200 million users visit at least one company's account every day.


There is no doubt that Instagram is on the rise on social media, which is growing significantly in our time!

But as usual, we don't talk about anything without numbers explaining it or talking about it! 

Instagram business, how do you get a business account? :

Opening a business account on Instagram requires you to have a business Facebook page, you won't be able to complete the steps to the end without a Facebook business account. You have a business page on Facebook.

What is instagram business:

Instagram business accounts are a free feature offered by Instagram to companies and brands that want to market their businesses and products on the social media platform Instagram. Instagram business accounts also offer you more functionality and features than personal accounts, such as the ability to analyze your followers and interactions, the ability of paid ads and the connection option that you find at the top of the page clearly and attractively.

On the other hand, your Instagram business account can be easily linked to your Facebook page, and this way you'll be able to share content on both platforms in one step!

Understand the resulting data and set your goal:

In the same way that a certain amount of data is provided, it is necessary to interpret this data and know the purpose you want to reach.


Who is the target audience that suits your business or target audience? How do you determine the personality of the persona type client? How do you get to this audience?

You should always consider answers to such questions, so that you better plan your goals and achieve them.

Five tips for using Instagram business in the new world 2020:

1. Build an integrated personal account: if you want to compete with customers, you'll definitely need to build a strong business Instagram account. Especially after it has been estimated that more than 75% of all companies will use Instagram to promote their business. But, how do you build a great business Instagram account?

  • Choose the right name and username: by creating an instagram business account, you aim to build brand awareness. Therefore, we recommend that you use the same brand name.

  • In the future, followers will be able to find you, remind you and talk about you easily.
  • Uploading a selfie to the account: as a business, your profile picture must be your logo, and you'll need to make sure it's 110 × 110 pixels before uploading it.

Followers and visitors should see your logo when they visit them and browse your Instagram business account. This way, when they see your logo elsewhere, they will be better able to remember you and your work.

Powerful and engaging resume writing: Instagram gives you 150 characters to tell your followers everything they need to know about you. So you have to be smart in expression with select few letters allowed.

And don't forget to use hashtags and add a link to your website. Also add keywords that attract your customer. Always remember that you can use your cv as a field of experiments; you can test it and see how effective it is and if it doesn't work, change it!

Add contact information: make sure you add your contact number and address on the google map. By adding this information, you will gain the trust of your followers and help them reach you at all times.

2. Build a content strategy: first you have to understand your followers and your target audience, then take a look at what your competitors are posting. Then select the type of content you want to publish. Plan what you'll publish at least weekly, if not for several weeks at a time! Publishing regularly and continuously helps you keep your followers. Today's social media platform pioneers prefer videos, especially educational videos. Try creating some of these and study how they affect interaction, sharing, and access.


3. Using Instagram stories and special stories: the feature of stories or situations on Instagram has been a great success. Stories appear at the top of followers' photos, making them prominent – more active and effective than regular publications. If you want to keep a story, add it to the featured stories, in which case your followers will be able to see your story even 24 hours after it's published. Then think about the types of publications you usually share in your story and how they can be categorized and grouped to be published in featured stories.

4. Actively interact with users: if you want a strong presence on Instagram, you need to do more than post content. You should interact with followers on posts and comments.

This behavior will show that you care about them honestly and don't just try to get their money. Remember that the more times you see notifications, the more time you think about it.

5- keep in mind your Instagram ads: you know, social media marketing and digital marketing have become a paid world. Instagram ads are expected to earn more than $12 million in ad revenue in 2020! So, in short, you need to invest in ads to enhance the clarity of your content. On the other hand, before you start your marketing campaign and paid ads, post at least 30 posts. This way, your account will look real and more useful.

Do you have a business? Have you tried one of the methods we mentioned in order to have a successful Instagram account? Share all your questions and opinions across the comments space! We can talk to them! This makes it richer than what we write and we can take advantage of everything we talk about and learn together!